The answer that I think of is that evangelism is a war —

Nowadays tribes — small people-groups — do not war with spears or guns much; instead they war with business strategies, politics, sports, and evangelism –

So this is violent — so there is hate — the “love and save” words are bullets in the evangelists’ guns, is all.

(But there is also fear amongst the young of them — that is how the young are taught to war, you know — they are taught things to fear about things they personally know nothing about.

(Next time, if you see a fourteen-year-old among those screaming and waving hate-tracts, hug her.)